About Us

Company Profile


About Tekkie Town:

Tekkie Town, founded in June 2001, is a leading sport and lifestyle shoe chain. With over 300 stores country wide, we cater for the entire family's needs, all ages, genders and any foot size - big or small. Tekkie Town is the answer to quality leisure, school, fashion or sports footwear. We stock the widest range of branded footwear and accessories, like Adidas, Converse, Vans, Cat, Hi-Tec, Merrell, New Balance, Nike, Puma, Reebok and much more.

Tekkie Town found a niche in the South African sports and lifestyle footwear market ten years ago due to the lack of service, attention to customer's needs and the unchecked inflation of product prices in the market place. Tekkie Town was also brave enough to identify and open stores in rural South Africa, living close to our purpose of bringing branded footwear to all South Africans at the best possible prices.

Tekkie Town promise to continue with exceptional customer service while bringing you the widest range of best quality footwear at the best possible prices. Tekkie Town - Great Brands at Great Prices.

 Braam Van Huysteen

Braam is the founder of Tekkie Town and the company’s majority shareholder. He is the Chairman of the Tekkie Town board of directors. Braam opened his first store in Mossel Bay in 1989 with R20 000 in accumulated savings. He grew this investment organically into Tekkie Town. Braam was named South Africa’s Entrepreneur of the Year in the Master Category of the Ernst & Young World Entrepreneur of the Year in 2011.

 Bernard Mostert

Bernard joined Tekkie Town in 2012. Bernard works closely with Braam and the executive team in their focus on the company’s strategy, culture and efficiencies. He holds a B.Comm and B.Hons degrees from the University of Stellenbosch and an MBA (Cum Laude) from the University of Cape Town Graduate School of Business where he was named the Recipient of the Alan Gray Award as the best student in the field of strategy.

 Dawie van Niekerk

A retailer at heart, Dawie was one of our first store managers and has been a part of our family since 2001. Dawie assists Braam in the management of our property portfolio and he is responsible for all line functions that guide our stores to operate optimally. Dawie is a Tekkie Town board member.

Yolind Strydom

Yolind (CA) SA, joined Tekkie Town in Dec 2013 as the Chief Financial Officer. She has overall responsibility for finance and accounting functions at Tekkie Town.  Previously with Bidvest, Yolind has strengthened our structures and disciplines significantly and focuses intensely on ensuring Tekkie Town’s reporting structures underpins and guides the company’s strategic initiatives.  

 Robin Seabrook

Robin Seabrook joined Tekkie Town in 2015 as Head of Human Capital, Organisational Development and Credit.

Formerly from Tsogo Sun, Robin has over 20 years of commercial experience, and has a great ability to manage people and their essential role in the development
of the organisation. As a chartered Accountant, Robin also heads up the credit side of the business and is key in integrating the synergies that credit has to offer.

 Michael Brown

Michael Brown joined Tekkie Town in 2001. He has fulfilled various senior roles within Tekkie Town through this period and today heads up the procurement of Tekkie Town’s merchandise. Michael has a deep endemic knowledge of the Southern Africa footwear market and the buying team he leads plays a vital role in the fulfilment of Tekkie Town’s strategy.

 Gert Claassens

Gert was one of the founding employees of Tekkie Town and joined Braam in 1996. He is in charge of all store development, store roll-out and management of merchandise and merchandise presentation. Having served as a store manager for many years and with the benefit of having opened every one of our stores, Gert has a unique understanding of our strategy, our stores and our consumers.

 Willem Wait

Willem started out as one of our I.T Field Technicians in 2007, opening and servicing the majority of our northern region branches. He also worked as an Area Manager, after which he joined our Head Office in 2009, managing our systems and.  Willem holds an MS in Information Systems Management.

 Wessel du Plessis

Wessel joined Tekkie Town in 2012 after he spent eight years in the UK. He honed his skills as a project- and contracts manager in the construction industry and is in charge of all maintenance pertaining to our stores and warehouse. He is also actively working on reducing our energy footprint going forward, which includes investigating all new energy saving technologies, and is in charge of the Tekkie Town fleet which currently consists of 50 vehicles.